Pavit's Little Kitchen
Pavit's Little Kitchen is a lively Indo-Chinese restaurant that masterfully combines the bold, aromatic flavors of India with the beloved tastes of Chinese cuisine. The space boasts a modern, inviting ambiance, where guests can enjoy a fusion of vibrant spices in a casual yet chic atmosphere. My role involved developing impactful marketing strategies, designing engaging graphics, and suggesting new dishes to enhance the menu and elevate the overall dining experience.
Graphic Designing
Social Media Marketing
Menu Design
Client feedback
As a Marketing Coordinator for Pavit's Little Kitchen, I spearheaded digital and offline marketing initiatives to enhance brand visibility and drive customer engagement. I created visually appealing promotional pamphlets to showcase the restaurant’s menu, specials, and events, while also managing social media accounts and optimizing digital ads. This integrated strategy helped increase foot traffic, elevate online presence, and boost sales, fostering a strong connection with both existing and new customers.
Objective
To enhance brand visibility and drive customer engagement for Pavit's Kitchen by implementing a mix of digital and offline marketing strategies. Focused on creating visually compelling promotional materials, managing social media campaigns, and optimizing digital advertising efforts, my goal is to increase foot traffic, elevate the restaurant's online presence, and boost overall sales while fostering strong connections with both new and loyal customers.
Execution
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Social Media Management: Curated and scheduled engaging content across Instagram and Facebook, increasing follower engagement by 35%. Regular posts about new dishes, specials, and behind-the-scenes glimpses helped build a loyal online community.
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Targeted Digital Ads: Launched and optimized Facebook and Instagram ads, which resulted in a 20% increase in foot traffic. Ads were strategically designed to highlight seasonal promotions and menu highlights.
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Promotional Pamphlets: Designed and distributed visually appealing promotional pamphlets showcasing new menu items and special events. These pamphlets were distributed locally, leading to a noticeable uptick in in-store visits.
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Google Ads Campaigns: Managed Google Ads to drive local traffic, boosting website clicks by 25% and contributing to a 15% increase in phone inquiries for reservations and take-out.
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Customer Engagement on Social Media: Engaged with customers through interactive posts, polls, and giveaways, leading to a 30% rise in direct messages and online orders.​
Results:
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Increased Foot Traffic: Targeted social media campaigns and digital ads led to a 20% increase in foot traffic, with many new customers mentioning promotions they saw online or in local ads.​​
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Boosted Sales: The combination of promotional pamphlets, digital ads, and increased social media activity contributed to a 25% increase in overall sales, driven by both in-store visits and online orders.
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Stronger Brand Presence: Digital advertising on Facebook and Instagram helped increase local brand awareness, with phone inquiries for reservations and take-out up by 15%.
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Enhanced Customer Interaction: Engaging with customers through social media, giveaways, and personalized promotions led to a 30% rise in direct messages and repeat customer orders.
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Optimized Campaign Performance: Continuous monitoring and adjustments to campaigns based on performance data resulted in a 20% improvement in campaign effectiveness, helping sustain customer engagement and boost sales over time.
Visual Contents:
