Professional Experience

Sept 2020 - Jan 2022

Pavit's Little Kitchen

Marketing & Communications Co-Ordinator

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• Directed innovative local marketing campaigns, focusing on neighborhood-specific strategies to establish the chain as a go-to dining destination.

• Developed and maintained brand messaging frameworks, ensuring a cohesive tone and positioning across all digital, print, and in-store communications.

• Launched promotional initiatives to drive footfall and online delivery sales, including limited-time offers, loyalty programs, and influencer collaborations.

• Coordinated marketing strategies for seasonal promotions and special offers, driving an increase in sales during holiday and festival periods.

• Implemented customer feedback programs, analyzing insights from surveys and reviews to refine menu offerings and enhance customer satisfaction.

• Coordinated grassroots marketing efforts, such as organizing food sampling events and partnering with local businesses to increase community visibility.

• Streamlined internal communication processes, creating marketing toolkits and training materials for staff to effectively promote ongoing campaigns.

• Oversaw competitive analysis, tracking trends within the fast-food and Indo-Chinese sectors to adapt strategies and maintain market relevance.

Feb 2019 - Mar 2020

Ricky's Kitchen

Digital Marketing Executive

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• Developed and executed digital marketing strategies tailored to promote Ricky's Kitchen's brand, increasing online presence and customer engagement.

• Managed social media accounts (Facebook, and Instagram), creating and scheduling compelling content that showcased menu items, promotions, and special events.

• Optimized website content and user experience, implementing SEO best practices to enhance visibility on search engines and drive organic traffic.

• Planned and executed email marketing campaigns, including designing newsletters and analyzing campaign performance to improve open and click-through rates.

• Monitored and analyzed digital marketing performance metrics, preparing detailed reports to inform strategy adjustments and demonstrate ROI.

• Collaborated with cross-functional teams to develop and promote seasonal menus and special offers through digital platforms.

• Designed and managed online advertising campaigns, including Google Ads and social media ads, achieving measurable increases in reservations and takeout orders.

• Engaged with online communities and responded to customer inquiries, fostering positive relationships and enhancing the restaurant's online reputation.